Brand Direction
As the driving force behind brand growth, with over 15 years of expertise, I specialize in orchestrating transformative strategies, leading bold re-branding efforts, and designing impactful websites. Central to my approach is the art of crafting compelling narratives that not only meet immediate goals but also pave the way for long-term expansion, positioning brands for enduring success in their industries.
Award winning 360-degree go-to-market strategies
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Brand Strategy
Pioneering brand strategy and creative development, I redefine brand identities, craft resonant narratives, and guide seamless transitions for enduring success. Infusing captivating visuals, I ensure every aspect of the brand communicates a cohesive and compelling story that resonates with audiences.
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Creative Development
I lead projects from concept to shoots, ensuring resonant narratives and captivating visuals. Specializing in 360 go-to-market strategies and impactful re-branding, I shape brand narratives to meet short-term objectives while aligning with long-term goals, driving measurable impact and fostering sustainable growth.
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Website & Digital Rollout
Specializing in website and digital rollout, I create immersive online experiences that blend brand narratives with user-centric design, driving engagement and loyalty while connecting brands with their target audiences through data-driven strategies and compelling visual, content-focused brand storytelling.
Sample Work
Rebrand & Shopify Re-platform
Spartina 449
As the Creative Director at Spartina 449, I evolved the visual brand to resonate with a luxury customer, spearheading the launch of the spartina449.com Magento 2 to Shopify Plus website re-platform.
The primary emphasis was on elevating the visual appeal of the site, aiming to captivate visitors with a more engaging experience. This involved implementing various elements to augment the user's perception of the platform, including strategically placed capsule wardrobe touch points to encourage upsells and cross-sells. Furthermore, a concerted effort was made to seamlessly weave content and visual storytelling into the fabric of the site, enriching the overall narrative and providing a more immersive browsing journey.
Alongside these enhancements, a comprehensive rebranding initiative was undertaken, reshaping the company's photography and narrative to harmonize with the fresh direction, ensuring consistency and coherence across all facets of the brand's identity.
Photography + Videography: Rich Ferri
Other Projects Include
